Hyper Sonic Comprehensive Guide to Banner Ads
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One of the most important pieces of any advertising initiative is the creative. Within digital advertising, there are some creative sizes that serve impressions better than others. Below are guidelines concerning any banner creative uploaded into Hyper Sonic IP Targeting system. All creatives submitted through Hyper Sonic are audited externally for sufficient branding, content restrictions, false advertising, and proper functionality.
File Size
Keep in mind that the most optimal file size is anything at or under 40KB. However, we can work with files up to 80KB in size. Anything over 80KB creates a heavy limitation on the serving capacity of the creative, and will most likely fail to generate impressions.
Branding
The brand logo must be prominently displayed on the banner ad and consistent through all assigned landing pages. Below are two creatives- one with improper branding, and one with proper branding. As you can see, it’s just as simple as providing the proper brand logo somewhere in the ad.
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Most Common Display Ad Sizes
- 250 x 250 – Square
- 200 x 200 – Small Square
- 468 x 60 – Banner
- 728 x 90 – Leaderboard
- 300 x 250 – Inline Rectangle
- 336 x 280 – Large Rectangle
- 120 x 600 – Skyscraper
- 160 x 600 – Wide Skyscraper
- 300 x 600 – Half-Page Ad
- 970 x 90 – Large Leaderboard
- 320 x 50 - Mobile leaderboard
- 240 x 400 - Vertical rectangle
- 320 x 480 - Vertical rectangle (alt)
- 350 x 250 - Large rectangle (alt)
- 640 x 100 - Leaderboard (alt)
- 320 x 100 - Large mobile banner
- 970 x 250 - Billboard
- 300 x 1050 - Portrait
- 300 x 50 - Mobile banner
- 320 x 50 - Mobile banner (alt)
- 320 x 100 - Mobile banner (large)
- 300 x 250 - Large rectangle (alt)
- 300 x 50 - Mobile leaderboard (alt)
The only ad size that’s not available on desktop/tablet but is available on high-end mobile devices is:
- 320 x 50 – Mobile Leaderboard
Supported File Types:
.jpg - Static
.png - Static
.gif - Animated
We also support HTML 5 creatives.
Creative Frames
The image below shows all the creative sizes we support, as well as a graphical representation of the ad frame. The dimensions below are in pixels.
[/vc_column_text][vc_column_text css=".vc_custom_1506441533519{background-color: #ffffff !important;}"]
[/vc_column_text][/vc_column][/vc_row][vc_row 0=""][vc_column width="1/2"][vc_single_image image="1630" img_size="full" css_animation="fadeInUp"][/vc_column][vc_column width="1/2"][vc_column_text 0=""]Also known as a "medium rectangle". Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.
Performs well when embedded within text content or at the end of articles.[/vc_column_text][/vc_column][/vc_row][vc_row 0=""][vc_column width="1/2"][vc_single_image image="1632" img_size="full" css_animation="fadeInUp"][/vc_column][vc_column width="1/2"][vc_column_text 0=""]Also known as a "large rectangle". Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.
Performs well when embedded within text content or at the end of articles.[/vc_column_text][/vc_column][/vc_row][vc_row 0=""][vc_column width="1/2"][vc_single_image image="1633" img_size="full" css_animation="fadeInUp"][/vc_column][vc_column width="1/2"][vc_column_text 0=""]Also known as a "leaderboard". Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.
Performs well if placed above main content, and on forum sites.[/vc_column_text][/vc_column][/vc_row][vc_row 0=""][vc_column width="1/2"][vc_single_image image="1634" img_size="full" css_animation="fadeInUp"][/vc_column][vc_column width="1/2"][vc_column_text 0=""]Sometimes referred to as a "half page". This format provides a larger space for advertisers to get their message across and can offer users rich engagement.
The 300x600 is one of the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers.[/vc_column_text][/vc_column][/vc_row][vc_row 0=""][vc_column width="1/2"][vc_single_image image="1631" img_size="full" alignment="center" css_animation="fadeInUp" css=".vc_custom_1506524848885{background-color: #ffffff !important;}"][/vc_column][vc_column width="1/2"][vc_column_text 0=""]Also known as the "large mobile banner". Can be used an an alternative to the 320x50 and the 300x250.
These ads offer advertisers twice the height of our standard "mobile leaderboard".[/vc_column_text][/vc_column][/vc_row][vc_row 0=""][vc_column 0=""][vc_column_text 0=""]
Content Restrictions
Following these guidelines will increase the efficiency in which your campaign is run and assist delivery of impressions in your digital advertising initiatives. If you have any other questions, please submit a support request within our portal.
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