Top marketing challenges

Top marketing challenges

Looking for more insight on marketing challenges? 4,500 marketing and sales professionals were asked about the future of inbound. Check out the State of Inbound report for the latest benchmark data.

What are your company's top marketing challenges?

  • Marketing Challenges

Search Engine Optimization Statistics
Understand how consumers are searching for and finding information about brands online by clicking here.

Search Engine Optimization Statistics

Search Engine Optimization Statistics


Search Engine Optimization Statistics

Understand how consumers are searching for and finding information about brands online.

Conversion Rate Optimization (CRO)

  • Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)
  • The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)
  • The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015)
  • For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)

Ecommerce

  • 81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)
  • 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products. (Marketing Land, 2015)
  • Mobile commerce makes up 30% of all U.S. ecommerce. (Internet Retailer, 2015)

Local SEO

  • 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)
  • Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)

Mobile Search

  • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
  • 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)
  • 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
  • 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)
  • 48% of consumers start mobile research with a search engine. (Smart Insights, 2016)
  • 26% of consumers start mobile research with a branded app. (Smart Insights, 2016)

Organic Search

  • Google gets over 100 billion searches a month. (Mashable, 2015)
  • The average Google first page result contains 1,890 words. (Backlinko, 2016)
  • 50% of search queries are four words or longer. (WordStream, 2016)
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)
  • 71% of B2B researchers start their research with a generic search. (Google, 2015)
  • B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google, 2014)
  • 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)
  • 40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms. (Ascend2, 2015)

Voice Search

  • 19% of people use Siri at least daily. (HubSpot, 2015)
  • 37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly. (HubSpot, 2015)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
  • 60% of smartphone users who use voice search have begun using it within the past year, with 41% of survey respondents having only begun to use voice search in the past six months. (Search Engine Land, 2015)
  • 43% of mobile voice search users do so because they say it is quicker than going on a website or using an app. (Statista, 2015)
  • 21% of mobile voice search users do so because they say they don’t like typing on their mobile. (Statista, 2015)

Books

Books

You’ve decided to write a book. It’s a big step and it’s time to make another big decision: Your book needs its own website.

Building and branding a book-specific site is a great way to help media types, partners, prospective buyers, and journalists cut through the clutter. The SEO benefit. Another web property devoted specifically to the book can only help you.  A site like blogspot.YOURBOOK.com isn’t nearly as clean as YOURBOOK.COM. We believe you’ll be taken more seriously if you have a book site than if you don’t.

Song Sites

Song Sites
Your latest hit song deserves its own website too. Dedicated sites for your material makes finding your name and brand easier. Another great reason to get Hyper about your Site.

The Vimeo Experience

The Vimeo Experience

Vimeo is a video-sharing website in which users can upload, share and view videos.[4] It was the first video sharing site to support high-definition video (started in October 2007).[5] Vimeo was founded in November 2004 by Jake Lodwick and Zach Klein. Hyper Sonic Sites can take out the pain of uploading your video’s to Vimeo which attracts more than 100 million unique visitors per month and more than 22 million registered users.

Premium Themes

Premium Themes

Most beginners feel overwhelmed when it comes to selecting a theme for their WordPress site. There are thousands of free and paid options. Each theme looks better than the other. How do you choose the best theme for WordPress? In this article, we will share the 9 things you should consider, so you can choose the best WordPress theme for your site.
Selecting the perfect theme for Your WordPress site
Why You Should be Careful When Choosing a WordPress Theme?

WordPress is used to create all kind of websites. That’s why each theme caters to a different market.
Your WordPress theme should complement the content of your website. For example, if you are starting a blog on politics or social issues, then you would want a theme that improves readability.

Readability
Many WordPress themes come with tons of customization options. If not coded properly, these options can make it difficult for you to change themes or use other WordPress plugins. You will be locked into that theme or will have to pay a developer to help you switch.
On the other hand, some WordPress themes that look really great can actually make your website incredibly slow. No one likes slow websites, particularly Google, which prefers to rank faster websites higher.
Your theme is the face of your WordPress site and plays an important role in how users as well as search engines perceive it.
You’ve probably heard the saying, ‘All that glitters is not gold’.
Having said that, let’s take a look at the steps you can take to make sure that you select the best theme for your WordPress site.

1. Strive for Simplicity
Simplicity is the best rule in design
Many WordPress themes come with lots of colors, complex layouts, flashy animations, etc. Sometimes you may need those things, but in most cases you don’t really need all that.
Simplicity is the ultimate sophistication.
~ Leonardo da Vinci
Look for a theme that has a design layout that helps you support your goal. It needs to look good but without compromising on usability and simplicity.
Make sure that the theme’s presentation style is not overly complicated. The purpose of web design is to help users find information they need and to help site owners achieve their goals at the same time.
If a theme looks great but does not help you get new business or subscribers, then it is not a good theme. It is also not a good theme when your users can’t really find their way around your website.
Take a look at these 37 simple WordPress themes for some inspiration.

2. Responsive is Not Optional Anymore
Choose a Responsive WordPress Theme
Responsive themes adjust their layout across different screen sizes and devices.
A significant number of web traffic is generated from mobile and other handheld devices. Depending on your website’s topics, this number could go even higher than 50% of your traffic.
Google shows mobile friendly websites on top in their mobile search results. Regardless of your site’s topics and demographics, all websites need to be responsive and fully mobile ready.
Most WordPress themes are already responsive by default. But there are still sellers who are selling fixed width layouts that are not mobile friendly at all. Make sure that the theme you are choosing for your website is mobile friendly.
Testing a Theme for Mobile Readiness
The easiest way to test whether a theme is responsive or not is by resizing your browser screen. As you resize your browser screen, you will notice that the theme’s layout will adjust itself to the screen width.
For more thorough testing you can copy the URL of theme’s demo page and paste it in Google’s Mobile Friendly Test page.
Testing a responsive theme against Google Mobile Friendly Test
Please note that this test will show some warnings, regardless of how good a theme is. Lookout for any red flags like text too small, content wider than screen, etc.

3. Browser Compatibility
Browser compatibility testing
Your users will be using different browsers. Your theme may look perfect on the browser you use, but there might be something broken in other browsers.
This is where browser compatibility comes in. Most WordPress theme developers test their themes rigorously by using sophisticated browser compatibility testing tools.
They may clearly mention this on their website. But if they don’t, then you can always run some basic tests to check the theme on different browsers like Google Chrome, Firefox, Internet Explorer, Safari, etc.
Don’t forget to test on different browsers on mobile as well.

4. Supported Plugins
Supported plugins
The real power of WordPress comes with WordPress plugins. These plugins make it possible for you to do anything with your WordPress site.
While there are plenty of WordPress plugins, some are must-have WordPress plugins for every websites. Like Gravity Forms, Yoast SEO, W3 Total Cache, etc.
Make sure that your WordPress theme supports all popular plugins. If you are unsure, ask theme developer about it.

5. Translation + Multilingual Ready
Multilingual and translation ready WordPress themes
A large number of WordPress sites are not in the English language. You may be creating a website in a language other than English. Maybe you have plans to create a multilingual WordPress site in the future.
Make sure that your WordPress theme is translation ready and supports multilingual WordPress plugins.

6. Page Builders
Drag and drop page builders for WordPress themes
Page builders are WordPress plugins that allow you to create page layouts using drag and drop user interface.
Many premium WordPress themes come with page builders pre-installed. Some of these page builders are used by that theme developer only.
Using such a page builder to create landing pages can produce a lot of unwanted code. If you ever switch the theme, then those pages will require a lot of cleaning up.
You should choose themes that are shipping with one of the most used page builder plugins. You can also purchase these page-builders separately to use with other themes as well.

7. Support Options for When You Need Help
Support for your WordPress theme
One downside of using a free WordPress theme is that there is no guaranteed support. While some developers provide excellent support for their free themes, many free themes have no support option.
If you mess up your WordPress theme, then you will have to figure it out on your own. You can also end up paying a third-party developer to solve the tiniest problems.
Make sure that you select a WordPress theme that has good documentation and support option. Most premium WordPress themes offer detailed documentation with 1 year of email based support.

8. SEO Friendliness
Check your theme for SEO friendliness
Your WordPress theme plays a crucial role in your site’s SEO friendliness. A good looking theme can still generate poorly coded HTML, this could affect your site’s performance on search engines.
It could be difficult for beginners to analyze a theme’s source code on their own. This is why many premium WordPress theme developers will let you know that their pages are optimized for SEO.
You can also take a look to see if the page generates proper HTML5 by checking it with W3C Markup Validation service. However, please note that the W3C tool will generate many warnings which are nothing to be worried about.

9. Ratings and Reviews
Check ratings and reviews for a WordPress theme
Another solid indicator of a WordPress theme’s quality is ratings and reviews provided by their users. If the theme is sold on a third-party marketplace, then you will see customer reviews.
For free WordPress themes, you will find the ratings section just below the download button. It will show the number of reviews and stars given by users. If you click on 5 stars, then it will show you all the reviews that gave the theme 5 stars.
Read theme reviews and ratings by other users
Almost all WordPress themes can get a few bad reviews. but if the number of bad reviews is unusually high, then you should read them carefully.

10. Hire Hyper Sonic Sites to take the work our of your website. Contact us directly at 770-866-5874

Article references by WpBeginner = http://www.wpbeginner.com/wp-themes/selecting-the-perfect-theme-for-wordpress/

Johnathan Woodward CEO

Johnathan Woodward CEO

Enhance Your Events With Leadership & Experience You Can Trust. Contact Johnathan Woodward for Event Projects and Media Operations.

Johnathan graduated McEachern High School in (Cobb County GA in 98’), attended the Baptist College of Truett McConnell and graduated with a Bachelors degree in Fine Arts with the emphasis of Mass Media Productions from Valdosta State University (Valdosta, GA 2003). Johnathan was a Valdosta State Football Defensive End walk-on 2000-2003, GO BLAZERS. At Valdosta State he was one of three students selected to work in the Satellite Services Department which handled all the Mass Media aspects for the University. His career began at VSU Producing and Directing various live studio productions from classes, coach’s shows, News Shows and all University video productions such as Directing, producing and editing. His field experience ranges from working with ESPN, Fox Sports and CBS as an assistant to the Director’s and Producer’s. Immediately following graduation in 2003 Johnathan started Hyper Sonic Sites, and has been privileged to work in the Film industry and with local celebrities on their marketing. (@Melissa Carter from The Bert Show Atlanta) As of 2017 he introduced Hyper IP Targeting, & Hyper IP Political Targeting and has worked on numerous successful Georgia Political Campaigns. (State Senator Jen Jordan, &  State Representative Ginny Ehrhart). Community Service is his passion and encourages everyone to get involved on local levels in their State and Community. Johnathan started Serving Homeless FB Page, you can support our local movement by liking our  Serving Homeless page or his Atlanta affiliate Safehouse Outreach with the mission to help transition people experiencing homelessness from the streets of Atlanta to self-sufficiency.