Hyper Political Targeting

Hyper Political is a full-service communications and marketing firm dedicated to serving businesses, non-profit organizations, elected officials, and candidates for public office.

Hyper Political Targeting

OUR PATENTED TECHNOLOGIES HAVE BEEN USED IN OVER 2000 POLITICAL CAMPAIGNS!

We work extensively within the political circles and are the subject matter experts when it comes to running Hyper Targeted political campaigns. If you would like to get in touch contact us below and see how Hyper IP Political Targeting can take your campaign to the next level!

STATE REPRESENTATIVE GINNY EHRHART:  HOUSE OF REPRESENTATIVE DISTRICT 36, GEORGIA

STATE REPRESENTATIVE PAULETTE RAKESTRAW:  HOUSE OF REPRESENTATIVE DISTRICT 19, GEORGIA

SENATOR JEN JORDAN: STATE SENATE DISTRICT 6, GEORGIA

  • Hyper IP Political Targeted backed candidate wins special election and runoff election for the position of Georgia State Senate District 6 in 2017.
  • Jen Jordan utilized our abilities by Hyper Targeting only the most relevant impressions to the right voters.
  • Our Partners worked with Jordan’s team to Target Registered Voters Home Addresses.
  • The campaign delivered unique ad impressions in just four weeks to only these targets.
  • Jordan’s team received unique clicks/voters to her campaign site and won the special election by 460 votes.
  • Jen Jordan Official Campaign Website www.jen4ga.com

CASE STUDY: LOS ANGELES MAYOR GARCETTI

  • Eric Garcetti utilized our abilities by hyperaccurately targeting only the most relevant impressions on the right audience.
  • Our Partners worked with Garcetti’s team to target 500k registered minorities.
  • The campaign delivered over 7M impressions in just two weeks to only these targets.

PRESIDENT OF GUYANA

  • IP Hyper Targeted backed candidate beats 23-year incumbent Guyanese president.
  • Delivered digital banner ads under the radar of a government-controlled media.
  • Targeted young voters on mobile devices.

KENTUCKY CRAFT BREWERIES

  • Local Craft Brewer in KY was struggling to pass Distribution legislation HB-168.
  • Targeted state capital and legislative offices, fidelity voters, and state legislators in the district.
  • Won the election with industry high statistics.

KENTUCKY JUDICIAL PRIMARIES

  • We designed a measurement experiment used in 4 races to help prove efficacy of IP targeting.
  • Targeted every voter in Jefferson County, KY, who voted in the last 3 or 4 Dem/Rep primaries.
  • Candidates using IP Hyper Targeting saw 17% more votes in areas using IP targeting than county-wide.

LET US BE CLEAR:

There is no other online marketing company that can target voters the way we do. We match a physical address to IP at a 95%+ accuracy, which makes IP Targeting a secret weapon for political campaigns. We don’t target “zones or clusters”, we target real people in real households at the IP level. This patented technology has been used in over 900 political campaigns and has been used by several presidential candidates.
With IP Hyper Target Marketing you are able to send banner ads to key political offices or households segmented by party affiliation. That means registered Democrats, Republicans, and independents can all receive tailored messaging that is verified and based on empirical data, not online cookies or “predictive models”.

REACH RESIDENTIAL ADDRESSES, POLITICAL OFFICES, AND MORE

  There’s no hoping your ads are reaching their intended target, like with traditional broad reach TV, radio, and door-to-door campaigns. Using the public registered voter info we can take a physical mailing address and match it to an individual household, hotel, convention center, or public office building IP address. From there we deliver display ads 30-45 days prior to the election with surgical precision directly to potential voters. No cookies used. No cluster data. No district designations.

Political campaigns results are measured only by votes. The best way to lock up a vote is to deliver your message to a potential voter enough so they remember it when they hit the voting booth. Our technology targets the household 50x-90x during the campaign to maximize touches.

OUR IP TARGETING IS EFFECTIVE WITH POLITICAL CAMPAIGNS.

We are able to answer the three biggest challenges in political campaigns:

1. Standing Out Targeting with creative display and video ads
2. Connecting Targeting party specific registered voters
3. Reaching Voters Targeting voters online throughout the day

FREQUENTLY ASKED QUESTIONS

Are we Non-Partisan

Yes, Hyper Sonic Sites works with all political parties.




I am a Candidate, Campaign Manager, Trade Association, PAC, etc - Why didn't my consultant, lobbyist or media buyer tell me about this?

IP Hyper Targeting technology is very new, and while there have been precursors that use web browsing history (typically from cookies) to target ads, we are the first technology to hyper-accurately target voters based on home IP.




I am a campaign consultant, media buyer, agency, etc - and I need to know about this!

We are actively reaching out to Agency folks, consultants, and campaigns.




I have a membership, prospect, client list - can I use this?

Yes – the technology can be applied to any list of physical addresses.  If you have purchased a list from a broker or other source – you need to check on any restrictions on the use of that data. IP Hyper Targeting uses client provided data and, as part of our advertising agreement, requires an acknowledgement that you have the rights to use any list you provide.




What about privacy?

We take your data and assign a unique privacy ID that protects individual computers from being personally identified.




Do the online ads go to everyone on the list I give you?

We deliver anywhere from 50% – 95% matches – depending on the information you provide.  Then we can show you the actual addresses where the ads are being served.




Should I use Hyper Sonic Sites and IP Hyper Target Marketing for everything?

Candidates still need to have an effective ground game and multi-modal media campaign.  Hyper Sonic Sites can assist with all aspects of your online presence. IP Hyper Target Marketing is a part of an integrated media plan and simply replaces a portion of your traditional media spend and makes it more effective.  For smaller campaigns where traditional media is too expensive, IP Hyper Target Marketing will probably become your primary form of advertising.




I have more questions.

There is a wealth of additional useful information available in the IP Target Marketing  section of our website. Or contact us and we’ll be happy to discuss specific solutions for your project.




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