Search Engine Optimization Statistics
Understand how consumers are searching for and finding information about brands online.

Conversion Rate Optimization (CRO)

• Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)
• The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)
• The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015)
• For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)

Ecommerce

• 81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)
• 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products. (Marketing Land, 2015)
• Mobile commerce makes up 30% of all U.S. ecommerce. (Internet Retailer, 2015)

Local SEO

• 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
• 30% of mobile searches are related to a location. (Google, 2016)
• 28% of searches for something nearby result in a purchase. (Google, 2016)
• Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
• 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)

Mobile Search

• More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
• 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)
• 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
• 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)
• 48% of consumers start mobile research with a search engine. (Smart Insights, 2016)
• 26% of consumers start mobile research with a branded app. (Smart Insights, 2016)

Organic Search

• Google gets over 100 billion searches a month. (Mashable, 2015)
• The average Google first page result contains 1,890 words. (Backlinko, 2016)
• 50% of search queries are four words or longer. (WordStream, 2016)
• 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)
• 71% of B2B researchers start their research with a generic search. (Google, 2015)
• B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google, 2014)
• 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)
• 40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms. (Ascend2, 2015)

Voice Search

• 19% of people use Siri at least daily. (HubSpot, 2015)
• 37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly. (HubSpot, 2015)
• 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
• 60% of smartphone users who use voice search have begun using it within the past year, with 41% of survey respondents having only begun to use voice search in the past six months. (Search Engine Land, 2015)
• 43% of mobile voice search users do so because they say it is quicker than going on a website or using an app. (Statista, 2015)
• 21% of mobile voice search users do so because they say they don’t like typing on their mobile. (Statista, 2015)