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IP Targeting is the digital equivalent of direct mail, only much more efficient. The process involves converting household physical addresses to Internet Protocol Addresses (ie. Ads are then served to the home’s ISP aggregator (WiFi router) and placed on any device, mobile or desktop, using that home’s WiFi service.



We begin the process by identifying the physical addresses of YOUR TARGET CUSTOMER. Our lists include consumers segmented by demographics, interests, profession, even by what type of car they drive. We then convert their physical addresses to the IP Addresses (ie. of the WiFi routers in each customer’s home.



With our IP Targeting solution, you can finally connect face-to-face with your best potential customers. We utilize cross-device technology within a household to deliver your advertisement across all devices that are actively connected to the in-home Wi-Fi service. When the customer visits any one of the millions of publishers in our vast network of ad exchanges, your ad will be triggered to display – engaging them to visit your site.



Our Matchback reporting is performed post-campaign enabling us to compare the IP recipient list to your customer sales report. This report is a great metric to help you measure the influence your IP campaign had on purchasing decisions, providing quantifiable results. When we find a match between a customer’s physical address and a targeted IP address, we call that a Matchback. We also offer campaign insights including observations, strengths, and weaknesses to help you evaluate your IP Targeting performance. With our leading expertise in digital marketing, our team will provide you with professional feedback and suggestions to help improve your future IP Targeting campaigns.


Our private platform, HYPERbase™, will provide you with 24/7 access to real-time reporting allowing you to view your site’s traffic and monitor your campaign’s performance daily. You will see instantly how many people are visiting your site while they are at home or on-the-go.

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Top marketing challenges

Top marketing challenges

Looking for more insight on marketing challenges? 4,500 marketing and sales professionals were asked about the future of inbound. Check out the State of Inbound report for the latest benchmark data.

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Search Engine Optimization Statistics
Understand how consumers are searching for and finding information about brands online by clicking here.

Search Engine Optimization Statistics

Search Engine Optimization Statistics

Search Engine Optimization Statistics

Understand how consumers are searching for and finding information about brands online.

Conversion Rate Optimization (CRO)

  • Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)
  • The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)
  • The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015)
  • For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)


  • 81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)
  • 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products. (Marketing Land, 2015)
  • Mobile commerce makes up 30% of all U.S. ecommerce. (Internet Retailer, 2015)

Local SEO

  • 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)
  • Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)

Mobile Search

  • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
  • 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)
  • 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
  • 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)
  • 48% of consumers start mobile research with a search engine. (Smart Insights, 2016)
  • 26% of consumers start mobile research with a branded app. (Smart Insights, 2016)

Organic Search

  • Google gets over 100 billion searches a month. (Mashable, 2015)
  • The average Google first page result contains 1,890 words. (Backlinko, 2016)
  • 50% of search queries are four words or longer. (WordStream, 2016)
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)
  • 71% of B2B researchers start their research with a generic search. (Google, 2015)
  • B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google, 2014)
  • 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)
  • 40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms. (Ascend2, 2015)

Voice Search

  • 19% of people use Siri at least daily. (HubSpot, 2015)
  • 37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly. (HubSpot, 2015)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
  • 60% of smartphone users who use voice search have begun using it within the past year, with 41% of survey respondents having only begun to use voice search in the past six months. (Search Engine Land, 2015)
  • 43% of mobile voice search users do so because they say it is quicker than going on a website or using an app. (Statista, 2015)
  • 21% of mobile voice search users do so because they say they don’t like typing on their mobile. (Statista, 2015)