Search Engine Optimization Statistics

Conversion Rate Optimization (CRO)

Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)
The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)
The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015)
For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)

Ecommerce

81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)
44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products. (Marketing Land, 2015)
Mobile commerce makes up 30% of all U.S. ecommerce. (Internet Retailer, 2015)

Local SEO

72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
30% of mobile searches are related to a location. (Google, 2016)
28% of searches for something nearby result in a purchase. (Google, 2016)
Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)

Mobile Search

More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)
65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)
48% of consumers start mobile research with a search engine. (Smart Insights, 2016)
26% of consumers start mobile research with a branded app. (Smart Insights, 2016)

Organic Search

Google gets over 100 billion searches a month. (Mashable, 2015)
The average Google first page result contains 1,890 words. (Backlinko, 2016)
50% of search queries are four words or longer. (WordStream, 2016)
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)
71% of B2B researchers start their research with a generic search. (Google, 2015)
B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google, 2014)
72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)
40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms. (Ascend2, 2015)

Voice Search

19% of people use Siri at least daily. (HubSpot, 2015)
37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly. (HubSpot, 2015)
20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
60% of smartphone users who use voice search have begun using it within the past year, with 41% of survey respondents having only begun to use voice search in the past six months. (Search Engine Land, 2015)
43% of mobile voice search users do so because they say it is quicker than going on a website or using an app. (Statista, 2015)
21% of mobile voice search users do so because they say they don’t like typing on their mobile. (Statista, 2015)

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