Creating connections with precise audience and behavioral data
Behavioral targeting is about reaching customers during “Micro-Moments” that happen throughout the entire customer journey. Our industry-leading Behavioral Targeting solution drives traffic to your site by reaching and influencing audiences based on their interests and browsing behavior. This type of targeting is a powerful online advertising method that generates super effective and efficient campaign results while minimizing your wasted budget. Our behavioral targeting technology has access to over 45 networks and ad exchanges giving you the advantage to serve your ad on millions of publishers across all devices. Every ad campaign is custom-built, daily managed and optimized for performance. Additionally, we provide in-house ad design service to help maximize clicks and conversion. Win your next customer with our second to none Behavioral Advertising solutions.
AUDIENCE / INTEREST TARGETING
This form of audience targeting reaches consumers who match your customer’s demographic profile – ie. interested in the outdoors, foodies, love movie night and green cars. Interest targeting ensures that you are serving up your campaign to audiences who are likely interested in your, or your competitor’s category based on their browsing history. We will target consumers who will more likely click on your advertisement and engage customers who will be excited about your brand.
Contextual targeting delivers relevant messages to users based on the type of content they consume. Our system scans publisher websites in real time to determine its central theme, which is then matched to your ad using keywords, topic selections, your language, location targeting, recent browsing history, and other factors. This in-depth system of pairing proves to be an effective way to reach consumers who are actively researching your category or product online.
LOOK-ALIKE AUDIENCE TARGETING
Attracting new online users to your site is a key factor in growing your business or brand. Look-alike targeting is our way to reach new audiences by targeting similar characteristics and behaviors of your most valuable customers. Our system creates a profile of your ‘best website visitor’ that is updated daily. We then deliver your ad to new potential customers who match this profile.
IN-MARKET AUDIENCE TARGETING
Reach potential customers while they are actively browsing, researching, or comparing the types of products you sell. To qualify someone as being in-market for a specific product or service, our system considers clicks on related ads and subsequent conversions, along with the content of sites and pages they visit and the recency and frequency of visits. In-Market Targeting can drive incremental conversions, helping you connect with consumers as the last step before they make a purchase decision.
Retargeting gives you the ability to reach consumers after they have interacted with your website. Our system tracks consumers visiting your website, and then serves ads to them for a pre-determined length of time. With over 95% publisher reach, we can deliver your Retargeting ads to online users anywhere they browse on both websites and mobile apps. With our Retargeting solutions, you can provide timely touch points to your customers to potentially drive them back to your website throughout the entire customer journey.
Our Programmatic Plus™ campaign management process ensures the highest level of post-click engagement. Your campaigns are fully optimized programmatically and by a certified Digital Analyst to help you maximize your ROI. Our team monitors your campaign daily to ensure you are consistently acquiring high-quality traffic to your website from verified ad audiences.
Visibility into your advertising performance is crucial for optimization. Our proprietary platform, HYPERbase™, will provide you with 24/7 access to real-time reporting on all your campaigns. Watch your advertising work for you from your personal dashboard by viewing your website’s traffic and monitoring your campaign’s performance daily. You will see instantly how many people are visiting your site while they are at home or even when they are on-the-go. Our Real-Time Reporting delivers you visibility into the KPIs that matter the most to your business.