One of the most important pieces of any advertising initiative is the creative. Within digital advertising, there are some creative sizes that serve impressions better than others. Below are guidelines concerning any banner creative uploaded into Hyper Sonic IP Targeting system. All creatives submitted through Hyper Sonic are audited externally for sufficient branding, content restrictions, false advertising, and proper functionality.
Keep in mind that the most optimal file size is anything at or under 40KB. However, we can work with files up to 80KB in size. Anything over 80KB creates a heavy limitation on the serving capacity of the creative, and will most likely fail to generate impressions.
The brand logo must be prominently displayed on the banner ad and consistent through all assigned landing pages. Below are two creatives- one with improper branding, and one with proper branding. As you can see, it’s just as simple as providing the proper brand logo somewhere in the ad.