Top marketing challenges

Top marketing challenges

Looking for more insight on marketing challenges? 4,500 marketing and sales professionals were asked about the future of inbound. Check out the State of Inbound report for the latest benchmark data.

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  • Marketing Challenges

Search Engine Optimization Statistics
Understand how consumers are searching for and finding information about brands online by clicking here.

Search Engine Optimization Statistics

Search Engine Optimization Statistics


Search Engine Optimization Statistics

Understand how consumers are searching for and finding information about brands online.

Conversion Rate Optimization (CRO)

  • Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)
  • The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)
  • The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015)
  • For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)

Ecommerce

  • 81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)
  • 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products. (Marketing Land, 2015)
  • Mobile commerce makes up 30% of all U.S. ecommerce. (Internet Retailer, 2015)

Local SEO

  • 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)
  • Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)

Mobile Search

  • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
  • 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)
  • 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
  • 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)
  • 48% of consumers start mobile research with a search engine. (Smart Insights, 2016)
  • 26% of consumers start mobile research with a branded app. (Smart Insights, 2016)

Organic Search

  • Google gets over 100 billion searches a month. (Mashable, 2015)
  • The average Google first page result contains 1,890 words. (Backlinko, 2016)
  • 50% of search queries are four words or longer. (WordStream, 2016)
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)
  • 71% of B2B researchers start their research with a generic search. (Google, 2015)
  • B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google, 2014)
  • 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)
  • 40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms. (Ascend2, 2015)

Voice Search

  • 19% of people use Siri at least daily. (HubSpot, 2015)
  • 37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly. (HubSpot, 2015)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
  • 60% of smartphone users who use voice search have begun using it within the past year, with 41% of survey respondents having only begun to use voice search in the past six months. (Search Engine Land, 2015)
  • 43% of mobile voice search users do so because they say it is quicker than going on a website or using an app. (Statista, 2015)
  • 21% of mobile voice search users do so because they say they don’t like typing on their mobile. (Statista, 2015)

Books

Books

You’ve decided to write a book. It’s a big step and it’s time to make another big decision: Your book needs its own website.

Building and branding a book-specific site is a great way to help media types, partners, prospective buyers, and journalists cut through the clutter. The SEO benefit. Another web property devoted specifically to the book can only help you.  A site like blogspot.YOURBOOK.com isn’t nearly as clean as YOURBOOK.COM. We believe you’ll be taken more seriously if you have a book site than if you don’t.

Branding Things

Branding Things

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo.

Monochromatic Importance

Monochromatic Importance

Monochromatic color schemes are derived from a single base hue and extended using its shades, tones and tints. Tints are achieved by adding white and shades and tones are achieved by adding a darker color, grey or black.

Monochromatic color schemes provide opportunities in art and visual communications design as they allow for a greater range of contrasting tones that can be used to attract attention, create focus and support legibility.

The Vimeo Experience

The Vimeo Experience

Vimeo is a video-sharing website in which users can upload, share and view videos.[4] It was the first video sharing site to support high-definition video (started in October 2007).[5] Vimeo was founded in November 2004 by Jake Lodwick and Zach Klein. Hyper Sonic Sites can take out the pain of uploading your video’s to Vimeo which attracts more than 100 million unique visitors per month and more than 22 million registered users.

Johnathan Woodward CEO

Johnathan Woodward CEO

Enhance Your Events With Leadership & Experience You Can Trust. Contact Johnathan Woodward for Event Projects and Media Operations.

Johnathan graduated McEachern High School in 98’, attended the Baptist College of Truett McConnell and graduated with a Bachelors degree in Fine Arts with the emphasis of Mass Media Productions from Valdosta State University in 2003. At Valdosta State he was one of three students selected to work in the Satellite Services Department which handled all the Mass Media aspects for the University. Including Producing and Directing various live studio productions from classes, coach’s shows, News Shows and all University video productions such as Directing, producing and editing. His field experience ranges from working with ESPN, Fox Sports and CBS as an assistant to the Director’s and Producer’s. Immediately following graduation in 2003 Johnathan started Hyper Sonic Sites, and has been privileged to work with local celebrities on their marketing. (@Melissa Carter from The Bert Show Atlanta) As of 2017 he introduced Hyper IP Targeting, & Hyper IP Political Targeting and has worked on numerous successful Georgia Political Campaigns. (State Senator Jen Jordan, &  State Representative Ginny Ehrhart). Community Service is his passion and encourages everyone to get involved on local levels in their State and Community. Johnathan started Serving Homeless FB Page, you can support our local movement by liking our  Serving Homeless page or his Atlanta affiliate Safehouse Outreach with the mission to help transition people experiencing homelessness from the streets of Atlanta to self-sufficiency.